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Core Record

Title 1,500,000 Belgians are Destitute in Belgium
Collection Imperial War Museum: Posters of Conflict - The Visual Culture of Public Information and Counter Information
Artist Hassall, John
Printer Crowther and Goodman, London
Publisher/Sponsor National Committee for Relief in Belgium
Associated Person Britannia
Creator Date Of Birth 1868
Creator Date Of Death 1948
Date 1916
Concept charities, children, advertisement, civilian suffering, women / womens work
Description whole: the image occupies the whole, with the title integrated and placed across the top in black. Further text is positioned upper right and across the bottom, also in black. All are held within a red and black border.
image: Britannia stands leaning towards an emaciated woman, who kneels with her back to the viewer and with her arms around three children. In background a large cloud or pall of smoke rolls over the sea.
text: 1,500,000 BELGIANS ARE DESTITUTE IN BELGIUM[additional]
They must not starve.
Issued by The National Committee for Relief in Belgium, Trafalgar Buildings, Trafalgar Square, W.C.[additional]
Id Number Current Accession IWM PST 10917
Location Creation Site Great Britain
Measurements Dimensions 975 mm x 622 mm
Format Series Notes New title applied over original title, 'Belgium Night'. See PST 10914, PST 10915 and PST 10916.
Event WW1 British Home Front
Related Country Great Britain GB, Belgium BE
Biographical Notes Hassall was first a soldier and then a farmer before becoming an artist. After studying at the Antwerp Academy and the Academie Julian in Paris he worked as an illustrator for the 'Sketch' between 1893 and 1912, before moving into poster design.
During a seven year contract with printers David Allen and Sons, Hassall designed trade and theatre posters. Influenced by the flat decorative patterns of Japanese prints these pre-war works were conceived in bright colours and strong outlines. They were also characterised by humorous subject matter, of which his famous 'Skegness is So Bracing' (1909) is typical.
In contrast Hassall's wartime posters, mainly in support of war charities, were more sombre. The emotive subject matter of works such as the 'Belgian Canal Boat Fund' (1915) linked him to other realist British poster artists such as Gerald Spenser Pryse and Frank Brangwyn.
Hassall continued to design posters up until the Second World War; 'Save Poland' was one of his last designs.
Text Language English
Rights Every effort has been made to trace copyright holders and gain permission for use of the images within this collection. We would be grateful for any information concerning copyright and will withdraw images immediately on copyright holder’s request.
Style Period Period 1914-1918
Work Type poster



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