Modern Friends (2002)
Richard Slee/Photo: Zul Mukhlda
Courtesy of UAL Research Online

This toolkit is made available under a Creative Commons License:

Creative Commons Licence

Who is advocacy for?

Advocacy should be targeted at a wide range of groups across the institution, and at both internal and external stakeholders. It is key that advocacy is targeted appropriately for particular groups to meet their different needs and requirements.

Stakeholders may include the following groups:


Blue - Higher Education Institute management
Green - administrators

Pink - depositors

Violet - partners for promotional opportunities

Internal Stakeholders

Vice Chancellor
Pro-Vice Chancellor of Research
Director of Research and Enterprise
Pro-Vice Chancellor Learning and Teaching

Research Office
Research administrators/co-ordinators

Research staff (including technicians) and students

Heads of schools
Heads of schools
EPrints - in terms of changes and/or improvements
Learning and development team
Library staff/faculty librarians
IT department
Marketing/publications departments

External Stakeholders

AHRC (Arts and Humanities Research Council)
ARLIS/UK & Ireland
Arts community e.g. commissioners, employers, galleries
Arts researchers
Commercial companies
General public
HEFCE (Higher Education Funding Council for England)
Kultivate or other relevant projects
Local businesses
REF (Research Excellence Framework)

Advocacy Strategy

The Advocacy Strategy document is available from the Resources section. It includes a table where the information needs are matched to the relevant stakeholders; possible objections along with solutions are shown.

Kultivate advocacy survey 2011

The Kultivate advocacy survey asked respondents to select all the stakeholders that were targeted with advocacy; only the IT department, marketing and Human Resources (HR) departments were not mentioned. This might depend on whether the IT department is used by institutions to host or support the institutional repository. Repository staff may only involve HR when it is necessary to obtain information for the REF. It may also depend upon which department is responsible for the collection of REF data, as in most cases it would be the Research Office.