Show photo, Dai Rees

Show photo (No More Useless Beauty, 2001)
Dai Rees
Courtesy of UAL Research Online



This toolkit is made available under a Creative Commons License:

Creative Commons Licence



How to do advocacy?


"If you build it, will they come? No. But if they build it, they will use it."

(Clobridge, 2010: 142)

This quote illustrates that in order for repositories to work one has to engage with the researchers. They are the ones who can spread the word to their peers. For those in the arts area this means the institutional repository needs to work at a visual level, and the interface needs to be appealing and visually attractive.

Practical tips and ideas for a successful advocacy strategy

Methods of advocacy

Face-to-face methods:

  • Attend senior management meetings
  • Competitions/awards
  • Internal presentations
  • External presentations
  • Group meetings with researchers
  • One to one meetings with researchers
  • Open door surgery sessions
  • Tailored presentations to individual departments/faculties/schools

Printed publicity methods:

  • Externally circulated newsletters or publications
  • Internally circulated newsletters or publications
  • Flyers
  • Leaflets
  • Posters
  • Postcards
  • Roller banners

Online/electronic methods:

  • Articles on external websites
  • Articles on institutional websites
  • Blogs
  • Direct emails
  • External email lists
  • Internal email lists
  • Facebook
  • Frequently asked questions
  • Help information within the repository
  • Local newsletters
  • Online handouts
  • Online surgery
  • Online tutorials
  • Podcasts
  • RSS feeds
  • Screencasts
  • Twitter
  • Video e.g. YouTube

Most effective methods (Kultivate Advocacy Survey 2011)

The freetext comments field included the following recommendations for advocacy for arts research: direct emails, one-to-one meetings, face-to-face meetings, inclusion in institutional 'Daily Alert' emails, 'getting out and meeting people', tailoring the message, using online rather than printed publicity to save money, meetings with senior staff, tailored sessions that are followed-up, online statistics for each deposited work.