Title: Diary, News and Letters

Pages: 55, 57, 59


Author: Editorial

Text: Diary, News and Letters
LONDON The Design Centre: displays include a Christmas display, and slides of the British Poster Design Awards 1966 throughout the month. The centre is open on weekdays from 9.30 am-5.30 pm, and on Wednesdays and Thursdays until 9 pm. (Christmas arrangements: December 24, open 9.30-1.00 pm; December 25, closed; December 26 and 27, open 2.30-6.30 pm)
All Advertising is Dishonest, DIA lunch meeting, Overseas House, Park Place, St James's, SW1,1-2.15 pm, December 1
Prints for Presents, Curwen Gallery, 1 Colville Place, Charlotte Street, W1, December 3-31
Screen Equipment and Services Exhibition, Mount Royal Hotel, W1, December 6-8
The Use of Ceramic Tiles in the Building Industry and The Best of Both Worlds, films, 12.45 pm, The Building Centre, 26 Store Street, WC1, December 7
Computers: Their Implications for Society and for Architecture, 6 pm, Royal Institute of British Architects, 66 Portland Place, W1, December 13
Design for Today, The House and Two Architects, films,12.45 pm, The Building Centre, December 14
Count Down to 2000 AD, two Christmas holiday lectures for young people, by Leslie Ginsberg, 3 pm, RIBA, December 29 and 30 (tickets available free from RIBA)
British Poster Design Awards 1966, exhibition, Reed House, Piccadilly, SW1, until December 29 (closed December 23-27)
Half a Century of Modern Design, exhibition, Bethnal Green Museum, Cambridge Heath Road, E2, until February 4
Industry and The Best of Both Worlds, films, 12.45 pm, The Building Centre, 26 Store Street, WC1, December 7
Computers: Their Implications for Society and for Architecture, 6 pm, Royal Institute of British Architects, 66 Portland Place, W1, December 13
Design for Today, The House and Two Architects, films,12.45 pm, The Building Centre, December 14
Count Down to 2000 AD, two Christmas holiday lectures for young people, by Leslie Ginsberg, 3 pm, RIBA, December 29 and 30 (tickets available free from RIBA)
British Poster Design Awards 1966, exhibition, Reed House, Piccadilly, SW1, until December 29 (closed December 23-27)
Half a Century of Modern Design, exhibition, Bethnal Green Museum, Cambridge Heath Road, E2, until February 4

SCOTLAND Glasgow, The Scottish Design Centre, 46 West George Street, C2: special displays include a Christmas display of toys and gifts throughout the month. The centre is open on weekdays from 10 am-5 pm (special late evenings arranged for parties). Holiday arrangements: closed December 24-26, and December 31January 3

THE PROVINCES Amersham, DIA annual Christmas dinner, speaker James Cousins, 8 pm, Griffen Hotel, December 16

OVERSEAS New York, International Aviation and Aerospace Exhibition, December 3-11
Toronto, Construction and Public Works Show, December 5-8
Monaco, Minor British Week' December 8-15

PUBLICATIONS Design paperbacks Two new books in the series of Design Centre paperbacks on domestic interior design have now been published. Heating has been written by Nigel Chapman, an architect and designer who was formerly a ColD industrial officer.. The book contains information on the various forms of central heating now available, but the main emphasis is on space heating by appliances: a comprehensive survey ranging from oil-filled radiators to portable paraffin heaters is provided. The second publication, Bathrooms, has been written by Gontran Goulden, director of The Building Centre. The book gives practical advice on bathroom planning and equipment, and includes a section on the special requirements of the elderly, the disabled and children. Both books are available at The Design Centre, 28 Haymarket, London SW1, and the Scottish Design Centre, 46 West George Street, Glasgow C2, price 7s 6d (postage 7d extra for one book, 10d for both).
Seats in industry The booklet, Seating in Industry, published recently, is number 10 in the series Ergonomics for Industry published by the Ministry of Technology. Written by
Paul Branton, formerly research ergonomist at the Furniture Industry Research Association, Seating in Industry outlines some general principles of the design of good seating in relation to functional requirements, as a guide both for designers and buyers. Copies are available, free of charge, from the Ministry of Technology, Millbank Tower, Millbank, London SW1.
Lecture list The Cement and Concrete Association has published a list of part time and full time lecture courses, on various aspects of concrete design and construction, at technical colleges, colleges of advanced technology and universities throughout the country. This list is available, free of charge, from the association, 52 Grosvenor Gardens, London SW1.
Computer study The preliminary findings of an initial study into the technical feasibility and economic justification for installing computers in furniture factories are published in a Furniture Development Council report, The Computer and the Furniture lndustry. The study is being conducted by a team drawn from the FDC, the Furniture Industry Research Association, and the British Scientific Instrument Research Association. During the study, the team is working in close co-operation with a well known furniture manufacturer in whose factory the investigations are being carried out. The present report, the first of a series, discusses the existing organisational procedures within the factory, suggests potential areas for the application of computers, and indicates possible methods of putting such applications into practice. Copies of the report are available, price 1 (including postage), from the FDC, Maxwell Road, Stevenage, Hertfordshire.

EXHIBITIONS Costume jewellery An exhibition of British costume jewellery will be held at The Design Centre in July 1967. The exhibits, which will be fashion accessories of any value, mainly in non-precious metals and stones, will be chosen by a special committee which will include representatives of the jewellery and fashion industries. The committee will pay particular attention to interesting uses of materials, original techniques and a fresh modern approach, as well as to a high standard of workmanship in relation to costs. No charge will be made for the display of selected items as the exhibition is being sponsored by the Design and Research Centre for the Gold, Silver and continued on page 57
Jewellery Industries. Interested manufacturers should write for further details to Brian Marshall, ColD, 28 Haymarket, London SW1.
Graphics on tour As a result of a request from a cultural organisation in Indonesia to the Board of Trade for an exhibition of British graphics, the Central Office of Information is sending a selection from the Design and Art Direction '66 Exhibition to Djkarta for an exhibition this month. The Design and Art Direction '66 Exhibition is also currently on show in Washington.

MISCELLANEOUS College/industry link A design research group has been established jointly by Standard Telephones and Cables Ltd and Hornsey College of Art. The group will work on the design implications of technological changes, studying the effect of technical innovations on product design and development. Staff and senior students of the college will be in contact with the product divisions of STC, and will gain first-hand knowledge of future developments from Standard Telecommunication Laboratories Ltd at Harlow, Essex, where they will follow the progress of specific research projects. Initial' projects all involve the interrelation of human factors and communications. They include a study of audio and visual communications in the home of the future, and the potentialities of lasers and similar devices for short distance communication. Brian Warmington has been appointed full time research fellow to head the research group and work with the company.
Lectures The SIA, in conjunction with the ColD, has organised two lectures for fifth and sixth formers: The Last 40 Years and What l Next? by Sir Nicholas Sekers, to be given on January 10, and People, Faces and Things by Noel London on January 12. Both will take l place at 11 am in the conference room, The Design Centre, 28 Haymarket, London SW1. Tickets, which are free, are available from the executive secretary, SIA, 7 Woburn Square, London WC1, or the education officer, ColD (stamped addressed envelope should be enclosed).
Design Index, the ColD's photographic and sample record of well designed British products, can be seen at The Design Centre, London, the Scottish Design Centre, Glasgow, the Manchester Building and
Design Centre, the Midland Building and Design Centre, Nottingham, and Liverpool Building and Design Centre Ltd.

OBITUARY Dr Heinrich Konig On October 1, Dr Heinrich Konig died at the age of 77. He was associated with the foundation of the Bauhaus and the Deutscher Werkbund; and through his essays, lectures, and work as managing director of the Werkbund, and as a member of the German Council of Industrial Design, he did much to further the idea of industrial design. For this pioneer work, he was awarded the Schiller Medal in 1964. Dr Konig had many connections with Britain, beginning with his work at the British Museum in 1913 and 1914. After 1945, he took a great interest in the development of industrial design in Britain. In 1961, he was appointed a fellow of the Royal Society of Arts. Dr Konig was DESIGN's correspondent in Germany from 1958 until his death.
Dr Albrecht Dietz

PEOPLE Retirement Dr J. A. Thuma has retired from his post as president of the Rat fur Formgebung, Germany.
Appointments in industry As a direct result of its new association with Bernadotte Design AB, Stockholm, Allied Industrial Designers has been retained as design consultant by Marabou, Scandinavia's largest chocolate manufacturer. The firm of Giddings and Lewis Fraser Ltd of Arbroath has commissioned Dugald Cameron to advise on the design of a number of the company's new products. The Kelvin Electronics Co Ltd (a division of Smiths Industries), Hillington, has retained Mr Cameron as design consultant. Cleavex Products Ltd has retained Colin Mudie as consultant designer to the Cleavex subsidiary company, Durafloat Ltd. which produces the range of Durafloat boats. The engineering group of Remploy Ltd has appointed Seymour-West Design Associates Ltd as design consultant for the firm's range of contract seating. Druce and Co Ltd has begun a new development programme for educational furniture and equipment and has appointed Industrial Design in Engineering and Architecture (IDEA) as design consultants.
Who's doing what Dr G. L. Riddell has been appointed director of The Printing,
Packaging and Allied Trades Research Association.
Designers and manufacturers lists in this issue appear on page 84.

Industrial design in engineering Sir: R. H. Joyce complains about the "cost and high financial risk" of investment in industrial design in the engineering industry, and asks for "real evidence as to the kind of reward that industry can expect from industrial design" (DESIGN 213/77).
Most industrial designers specialising in the engineering products field will be able to refer Mr Joyce to client firms who consistently make good profits from industrial design investment. The cost of industrial design naturally varies according to the type of project, but usually accounts for only a very small percentage of the engineering design and development budget.
The key to industrial design profitability lies in design direction. A first rate director of design will be able to assess the feasibility of a design project and its suitability for industrial design treatment in relation to his company's technical and production strength, and of course in relation to the potential market. He will be able to select the most suitable industrial designer, brief him adequately, support him with constructive criticism, and follow the project through production and sales.
In practice, the design director of a typical small British engineering company may be the already overworked managing director, commissioning an industrial designer for the first time. To make matters worse, his staff may be over-suspicious of industrial designers, or expect miracles from them - in neither case providing a good basis for cooperation.
In circumstances like these it is vital for the first industrial design project to succeed, and so there is much to be said for starting with a simple, straightforward re-design. If the technical and cost limitations can be written into the brief, and if the production costs can be checked from outside sources, the designer can be commissioned to design within these limitations. If the director of design has planned correctly, the project will be profitable. Given one successful project for guidance and encouragement, the company will be in a far better position to continued on page 59
undertake a complex project requiring close co-operation between consultant designer and company staff. L. E. Wingfield, Guildford, Surrey

New constraints for old
Sir: It is heartening to read Brian Yates' statement and the report on the method of teaching lettering introduced by Nicolete Gray at the Central School (DESIGN 214/54).
There is an urgent need to liberalise the teaching of lettering in the graphic design departments of schools of art. We have moved away from the sort of academic teaching rigidly based on Trajan Roman which Brian Yates describes, to a new kind of academicism: the lettering in most schools with which I have had dealings consists of teaching students to draw accurately from type-printing type.
This is on the assumption that most 'lettering' which they will be doing in their future careers will be based on type ancient or modern.
Is expediency and caution to be allowed to kill all experiment, all calligraphy in the real sense of the word ? -that is, calligraphy as represented by the achievement of the masters of modern lettering such as David Jones, Imre Reiner and Ben Shan. Ralph Beyer, Teddingfon, Middlesex
System misunderstood Sir: George Fejer completely misses the point when he condemns the Allied Ironfounders Services Wall as totally lacking in preparation surfaces(DESIGN214/71).
The object of the Services Wall system is to offer flexibility based on the use of the wall as a harness for all services, and to provide a new concept of structural and mechanical relationship based upon the principle of modular co-ordination, and - looking towards the seventies - the prospect of using metric measurement.
The proposed system is therefore a tool of the designer, who himself decides upon the amount of preparation surface necessary in the varying circumstances with which he may be faced.
In order to display our ideas at IBSAC 66, we were compelled to 'concertina' our exhibit to the discipline of space allotted within the Modular Society Pavilion. That was our only reason for showing token preparation surfaces in the Services Wall layout. C. M. Jackson, Allied Ironfounders Ltd. Sunbury-on-Thames, Middlesex
A question of originality Sir: In Products, Interiors, Events, Ideas (DESIGN 213/67) three table clocks designed by students at Sir John Cass College were featured.
As I think that, especially for students, originality is important, I would like to draw attention to the Lorenz Static clock, designed by myself more than six years ago. It has been exhibited at all the major international design exhibitions and published in all design magazines. The Static, which won the Compasso d'Oro in 1960, is patented and, if I am not mistaken, is imported into Britain. Richard Sapper, Via Fornari 22, Milan
The Lorenz Static clock is shown in the top illustration; one of the student's clocks is shown below it.
Non-conforming symbols Sir: The article Getting Down to Details (DESIGN 213/53-5) includes an illustration of symbols designed by Paul Rand for IBM's dictating equipment. It is somewhat disconcerting to note that not one of the
symbols illustrated conforms to those shown on the last page of BS 3738 published by the British Standards Institution in 1964. F. H. Lake, Shell-Mex and BP Ltd. London
Views on loos Sir: In your list of desiderata for public conveniences (DESIGN 213/32-43), you rightly include footoperation of wc flushes and doors, but unfortunately omit to make the same recommendation for washbasins.
Hand operated washbasin taps are unhygienic because although they may be contaminated with germs from a previous user, they must be touched even after one has washed.
Foot pedal control, such as is used on many continental trains, overcomes this difficulty and might encourage greater use of the washing facilities. M. F. Bacon, Harpenden, Hertfordshire
Sir: How good to see attention focused on the disgusting state of public conveniences which still all too frequently prevails in this supposedly enlightened age. Congratulations to the authors for writing and illustrating the feature, and to you for giving it such wide publicity.
But having got thus far away from Victorian prudery, what a pity that the equally prudish term 'Lavatory' should be used for something which it very positively isn't. Lavatory pans for women indeed! My dictionary gives a clear enough definition, and I see that the use of the euphenism is condemned by Fowler.
Let us look to our language as well as our loos.
Frank H. Stockwell, London W1

Blame the policy makers Sir: I think that in the feature A Sad Case of Official Timidity (DESIGN 213/29), criticising the attitude of British hospitals towards the introduction of microwave ovens, you have been rather unfair to the hospital secretary at the unnamed London hospital. I think it is probably far more likely that the secretary ought to be pitied rather than condemned and that he is trying very hard to do what he is doing on a most inadequate budget!
Your criticism could, I think, have better been directed not at the hospital secretary and probably not even at the Ministry of Health - but more appropriately at the political makers of policy. W. Crossland. Pinner Hill. Middlesex



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