Title: Diary, News and Letters

Pages: 73, 75, 77


Author: Editorial

Text: Diary, News and Letters
LONDON The Design Centre: displays include a toy display throughout the month, and an autumn room setting until November 26. The centre is open on weekdays from 9.30 am - 5.30 pm, and on Wednesdays and Thursdays until 9 pm
What's Wrong with the New Towns 7, DIA lunch meeting, Overseas House, Park Place, St James's, SW1, 1-2.15 pm, November 3
Dimensions of Visual Experience, and The World Perceived, two SIA autumn lectures by Dr Norman Dixon, ICA Gallery, 17-18 Dover Street, W1, 8 pm, November 3 and November 17
Georg Jensen, 1866-1966, Goldsmiths' Hall, until November 11
International Cycle and Motor Cycle Show, Earls Court, November 12-19
Building for Old People, Building Centre Trust travelling exhibition, The Building Centre, 26 Store Street, WC1, November 14 December 2
Public Works and Municipal Services Exhibition, Olympia, November 14-19
International Reinforced Plastics Exhibition, Earls Court, November 15-18
British Poster Design Awards 1966, exhibition, Reed House, Piccadilly, SW1, November22 December 10
Glasgow, The Scottish Design Centre, 46 West George Street: special displays include Industrial Design in Scottish Engineering, throughout the month. The centre is open on weekdays from 10 am-5 pm (special late evenings arranged for parties)
Manchester, Manchester Evening News Do-lt-Yourself and Gardening Exhibition, City Hall, November8-19
Sheffield, DIA Annual Conference, November 25-27
Turin, International Motor Show, November 3-13
Berlin, International Book Fair, November 5-21
Genoa, International Hotel, Catering and Touring Equipment Exhibition, November 1 2-22
Paris, International Packaging Exhibition, November 13-21
Bankok, Asian Trade Fair, November 17 December 10
Brussels, Furniture Exhibition, November 24-28
Annual conference The Design of Mass Housing is the theme of the DIA annual conference, to be held this year in Sheffield from November25-27. Lectures, followed by general discussion, will be given by representatives of the Sheffield City Architect's Department, the Ministry of Housing and Local Government and the Economic Planning Council for the region. Visits will be arranged to places of interest and the conference venue will be the new Hallam Tower Hotel. Further information is available from the general secretary, DIA, 13 Suffolk Street, London SW1.
Hotel bathrooms The essential requirements for hotel bathrooms are considered in the report submitted to the ColD by its Advisory Committee on Hotels and Restaurants. The report covers all bathroom fixtures and fittings, and offers advice on bathroom layout, heating and ventilation, and other matters. Copies are available from the ColD, 28 Haymarket, London SW1, price 2s (postage 9d extra).
Poster sizes The Poster Advertising Planning Committee has published a new Report (number 4) on standard poster sizes. This replaces the PAPC's document on the same subject (Report number 2) published early in 1965. The new report includes information on the 12 sheet poster size introduced in April this year. It also shows typical urban locations where variously sized posters could be used to enhance the townscape. Copies are available, free of charge, from the PAPC, 80 St Martin's Lane, London WC2.
Standards Recently published British Standards include BS 4034: Requirements for Resistance to Water Absorption and Crazing of Vitrified Hotelware. This gives the tests needed to verify the resistance of ceramic tableware to water absorption and the absence of crazing under varying temperature conditions. BS 4035 Linear Measuring Instruments for use on Building and Civil Engineering Constructional Works- Steel Measuring Tapes, Steel Bands, and Retractable Steel Pocket Rules lays down requirements for the materials, manufacture, accuracy and finish of these instruments to ensure accuracy and satisfaction life under normal conditions. BS 4034 costs as (postage 6d extra to non-subscribers). BS 4035 costs 6s (postage 9d extra). They can be obtained from the BSI sales branch, Newton House, 101-113 Pentonville Road, London N1.
Government publications Books recently published by HMSO include Modern Offices; A User Survey (Paper 41, National Building Studies Research) by F. J. Langdon, the report of a survey of a number of the more important environmental features of office buildings erected in London between 1948 and 1961; Houses and People, an analysis of information collected by the Building Research Station on occupants' opinions of the houses they live in; and Secondary School Design: Workshop Crafts (Education Building Bulletin 31). Prices are 15s, 1 7s 6d and 6s respectively. (Postage extra in all cases.) All are available from HMSO, PO Box 569, London SET, or 13A Castle Street, Edinburgh 2, or from booksellers.

Vehicle design The design of a tractor for 1977 is the subject of a competition sponsored by Power Farming and Farmer and Stockbreeder, the organisers of the National Power Farming Conference which is being held at Harrogate on February 1 and 21967. The competition is open to anyone employed in the agricultural industry in the British Isles who will be under 31 years of age on February 21967. Further details can be obtained from the administrator, National Power Farming Conference, Dorset House, Stamford Street, London SET.
Next year's automobile body design competitions organised by the Institute of British Carriage and Automobile Manufacturers have three subjects: a four door, four to five seater saloon; a small, two door, four seater saloon; and an advanced styling concept of an experimental closed car using an established form of propulsion and produced for exhibition purposes to test public reaction to the design. The closing date for entries for these competitions is August 31 1967, and further details can be obtained from the institute at Northway House, High Road, Whetstone, London N20.

Research into print Recognising the urgent need for the scientific investigation and reappraisal of methods of communicating ideas and information through print, the Royal College of Art has appointed Herbert Spencer as senior research fellow to direct a programme of research into the legibility of print in information publishing. A grant has been made to the college by the International Publishing Corporation for this purpose. Dr E. C. Poulton of the Medical Research Council, Cambridge, and Dr Werner Lansburgh of Bonniers, Uppsala, Sweden, will be closely associated with the project, which will extend over several years. The programme of research will include scientific experiments designed to establish the relative legibility of existing typefaces and layouts, and to determine the typographical factors that contribute to legibility and reading comprehension.
Medal winner The Hymac 380 hydraulic crawler excavator made by the Hydraulic Machinery Co (Great Britain) Ltd (see page 24 of this issue) won a Gold Medal for "the highest quality and technically most perfect exhibit" at the International Trade Fair, held at Brno, Czechoslovakia, in September. All the exhibits on the firm's stand, valued at 30,000, were sold during the exhibition.
Design Index, the ColD's photographic and sample record of well designed British products, can be seen at The Design Centre, London, the Scottish Design Centre, Glasgow, the Manchester Building and Design Centre, the Midland Building and Design Centre, Nottingham, and Liverpool Building and Design Centre Ltd.

Designer honoured W. M. de Majo has been made an honorary member of the Belgian Designers' Association, Chambre Belge des Graphistes. The award was announced at the recent ICOGRADA meeting at Bled by Jacques Richez, chief of the Belgian delegation.
Design medal Mary Quant, OBE, has been awarded the SIA Design Medal for 1966 in recognition of her outstanding contribution to fashion.
New post Robert Gutmann has been appointed Professor of Basic Design at the Technische Hochschule, Vienna. Mr Gutmann will also be continuing his practice as general consultant designer in London and in Stuttgart.
Third year E. Booth-Clibborn, art director of J. Walter Thompson, has been re-elected chairman of the Designers and Art Directors' Association for the third year in succession.
Appointments J. D. K. Argles has succeeded R. A. H. Duke as ColD assessor at the British Council. Rohn Hopper has been appointed chief information officer to the British Standards Institution.
Appointments in industry Cyril Smith and Co (Design and Tooling) Ltd has appointed The Woudhuysen Design Group as design consultants. Mrs Ruth Browne, formerly textile co-ordinator for Europe with Knoll International AG, has joined Interiors International to lead its textile division. She has also been appointed an executive director of Meredew Contracts Division, of which Interiors International is a member company. Tube Investments Ltd has appointed Allied Industrial Designers to advise on and implement the group's design policy.
New group PD Design Associates Ltd has been formed in Leicester at 72 Charles Street. The group will work with advertising agencies or undertake, on a consultancy basis, the design of packaging, point of sale and other printed material. The managing director is Cliff Pyne, chief graphic designer is David Dolman, and Paul Carr is also on the board.
Addendum Behind the Scene, 212/22-26: the packs for Mary Quant cosmetics were designed by David McMeekin, consultant designer to Gala of London Ltd, in conjunction with Gala Design Studios.
Designers and manufacturers The index of designers and manufacturers in this issue appears on page 96.

Design appreciation
Sir: I read with interest your leader, A Combined Approach to Design Education in Schools (DESIGN 212/13) and feel that some remarks on how the teaching of design is treated in a fairly small college of further education might be of interest.
Many vocational courses include art and design appreciation in some way (the syllabus of the City and Guilds hairdressing examinations is particularly good in this respect), and an introduction to design is presented to every student irrespective of his or her individual course.
The introduction includes visual displays on most aspects of design, which are mounted in various parts of the college. We were, for example, delighted to see your feature Corb's Chairs, which also appeared on page 50 in the same issue, as we had recently used the very same items ourselves, together with many more from Aram Designs and Interiors International, in a recent display entitled Modern Antiques.
These displays, a library section of books on modern design, and visits to the few local shops which stock well designed products, were until recently our main visual aids, but now, taking a leaf from your own book, we have opened a miniature Design Index in the college itself. Here, students can browse among the catalogues of well designed goods or use them for specific work in their own design folders.
Manufacturers have been unanimous in their support of the project, and the local press has featured the Design Index in its 'home page'. We now hope to build a small shop window where items of outstanding aesthetic merit can be displayed, and several firms have already offered to lend us goods. From this small beginning we hope to interest schools and local retailers in good design.
Design education, therefore, is far from being a dead letter in this college, which I am sure is typical of many. The lack of a co-ordinated policy is certainly an inhibiting factor in education at large, but for the present, even in examination syllabusses; a great deal is being done.
Andrew Ogden, Bilston College of Further Education
Sir: I was very interested in the editorial comment about teaching the appreciation of design in schools.
Just as every teacher is considered to be a teacher of English so, I should have thought, every teacher ought to be able to teach about design. In other words, this is not a specialist subject but a job for everyone in the profession.
As a teacher of mathematics, I take the opportunity, when I can, to show some of the links between mathematics and art, architecture and design generally, and find this always produces an interested response.
John Pilborough, Burnholme Secondary School, York

Author's reply
Sir: I had been expecting the kind of letter written by George Fejer (DESIGN 214/69) on my article Hire and Fire in the Kitchen (DESIGN 211/48-50). Here are a few rejoinders.
First, there is no reason to assume that leasing will create a "chaotic jumble of bits and pieces".
Second, I am glad that Mr Fejer admits that "the average kitchen planner" will design with little scope for changes or additions.
Third, a 'built-in' kitchen, such as Mr Fejer would have, is, in fact, a "string of appliances". The difference is that the appliances in the 'built-in' version are pre-arranged, whereas in my system they are tailored by the user to the user's individual needs. As these needs change when families grow up and become better off, it can accommodate them simply and without any expensive ad hoc carpentry.
Fourth, I have a high regard for Mr Fejer's work, but it is a pity that he takes the line that people, given a flexible system in the most intimately understood functional area of the house, are incapable of organising it effectively to fit their requirements.
Fifth, as Mr Fejer says, "we do indeed need organised location and paths for electric power". In fact, the system as we have developed it does include horizontal as well as vertical outputs.
Sixth, if Mr Fejer wants to avoid different work levels for aesthetic reasons, then, as I said in the article, designers and users can arrange their equipment "in one long, flat expanse of working surface".
Finally, it may be nice for wealthy people to buy 'built-in' kitchens and change them when they want to, regardless of waste, but what is needed is a system which the majority of people can afford to begin with and go on with as their needs change, their incomes grow and their suppliers (the appliance manufacturers) offer more sophisticated products.
M. Farr, Michael Farr (Design Integration) Ltd. London

Exhibition snack bars - two views
Sir: Many congratulations on your article Food for Thought (DESIGN 211/26-27) commenting on snack bars in London's exhibition halls.
As one who has suffered both as an exhibitor and as a visitor to exhibitions in most of the major London exhibition centres, I heartily endorse your much needed criticism of the quite disgusting facilities which form part of this country's shop window.
Let us hope that your article will initiate a speedy improvement.
E. A. Everest, Information Officer, The British Plastics Federation
Sir: The article Food for Thought appears misleading, as the reader could gain the false impression that the standard of catering at London's large exhibition centres "may mean a loss of valuable export orders".
My company is the official caterer at Earls Court Exhibition. Here there are 15 arena bars (five with seating accommodation); seven lounge bars (all with seating accommodation) and five buffets or snack bars (three with seating facilities). There are eight large restaurants, each having a different menu and price structure varying from full French service to a cafeteria capable of serving 10,000 meals a day, and thus we believe catering for all tastes and pockets. In addition, there are 21 private rooms, where exhibitors can entertain from 20 to 250 guests to lunch, dinner or receptions.
Ample containers are provided for waste but the public often prefer the floor. It is difficult to sweep a floor crowded with customers and obviously impractical to close the bars for cleaning. It is however impossible to "spread their rubbish over a widening arc of floor" as the snack bars and buffets are in self-contained areas, apart from the stands.
There are no 'Wimpy Bars' at Earls Court.
Catering for an exhibition building has unique problems. Earls Court is occupied by such diverse attractions as the International Motor Show, the Billy Graham Greater London Crusade, or three or four small trade exhibitions running concurrently and, because of the many changes of occupier, is open to the public for less than one third of the year.
Altogether, I feel sure that the standard of catering and the catering facilities offered in London's largest permanent exhibition halls is greatly in advance of similar establishments in the other capital cities of the world.
R. Stent, Gardner-Merchant Caterers, London WC1
Tax hinders development
Sir: I am trying to build up a file of instances where purchase tax regulations have hampered new designs and developments and I think that your readers might be interested to hear of a typical example.
If an electric shaver socket is fitted with a mirror (illuminated or un-illuminated) on a common mounting, the combination as a whole will attract tax at the full rate of 25 per cent, as if the assembly were entirely a mirror. If, however, the socket (not subject to tax) is mounted separately, at considerably greater expense, with a separate wiring point, tax would be charged on the mirror alone. Since a shaver socket conforming to BS 3052 costs about 4 10s, the purchase tax charged on the items as a combination is about 1 more than tax charged on the items fixed separately.
There is a clear advantage in combining a mirror, light and shaver socket into a single unit, since installation and wiring costs are greatly reduced, cleaning is simplified and appearance improved.
If your readers could send me case histories of comparable instances where the tax man has helped to put a good new design on the shelf, I would be most grateful to them. It may increase the pressure which could be brought to bear in the name of 'modernising Britain' on the 'grey men' of Whitehall.
S. J. W. Caromed Westray Engineering Ltd. 8 Church Road, Upper Boddington, Rugby



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