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Designing Britain 1945 - 1975 > Fabrics Forming Society > 1940s/1950s > Sewing
 
1940s-1950s: UTILITY/AUSTERITY – SEWING PATTERNS

1940s Sewing Patterns
 
AIAB Infants’ Set, No 3287
Vogue Pattern ... selected for coupon value... 1940s
(childhood, domesticity, patriotism)
FFS00757 AIAB Infants’ Set, No 3287
Vogue Pattern ... selected for coupon value... 1940s
(childhood, domesticity, patriotism)

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AIAB Dress and Boy’s Suit, No P. 921
Oldhams Press Pattern service 1940s		
(childhood, domesticity)
FFS00772 AIAB Dress and Boy’s Suit, No P. 921
Oldhams Press Pattern service 1940s
(childhood, domesticity)

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AIAB Skirt easy to make, No 9533,  1944
Vogue Pattern '... professional dressmakers are reminded that models 		made up by them must comply with the Civilian Clothing (Restriction)
order ...' 					
(patriotism)
FFS00773 AIAB Skirt easy to make, No 9533, 1944
Vogue Pattern '... professional dressmakers are reminded that models made up by them must comply with the Civilian Clothing (Restriction)
order ...'
(patriotism)

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AIAB Blouse, No 6541, 1948
Vogue Pattern	1940s						        			 (femininity)
FFS00774 AIAB Blouse, No 6541, 1948
Vogue Pattern 1940s (femininity)

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AIAB Peaked hat, No 155682
Weldons Pattern 1940s
Due to the war time Utility regulations, the shape and silhouette of female dress adopted a 'military' style.  Hats, which were not regulated, quite often followed a 'peaked' military style.				
(femininity, patriotism)
FFS00775 AIAB Peaked hat, No 155682
Weldons Pattern 1940s
Due to the war time Utility regulations, the shape and silhouette of female dress adopted a 'military' style. Hats, which were not regulated, quite often followed a 'peaked' military style.
(femininity, patriotism)

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AIAB Girl’s Coat, 3 to 5 Years & 6 to 8 Years, No 7201
Blackmore Pattern 1940s				
(childhood, domesticity)
FFS00776 AIAB Girl’s Coat, 3 to 5 Years & 6 to 8 Years, No 7201
Blackmore Pattern 1940s
(childhood, domesticity)

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AIAB Pyjamas, 3 and 4 Years, No 151301
Weldons Pattern  1940s				
(childhood, domesticity)
FFS00777 AIAB Pyjamas, 3 and 4 Years, No 151301
Weldons Pattern 1940s
(childhood, domesticity)

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AIAB Boy’s doubled-breasted robe, No 1773
Butterick Pattern	1940s			
(childhood, domesticity, masculinity)
FFS00778 AIAB Boy’s doubled-breasted robe, No 1773
Butterick Pattern 1940s
(childhood, domesticity, masculinity)

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AIAB Girl’s Frock, No 65474
Butterick Pattern 1940s				
(childhood, domesticity)
FFS00779 AIAB Girl’s Frock, No 65474
Butterick Pattern 1940s
(childhood, domesticity)

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AIAB Childrens Slippers economy design, No 138
‘Make-Do-And-Mend’ - government issue Pattern 1940s
(childhood, domesticity, patriotism)
FFS00780 AIAB Childrens Slippers economy design, No 138
‘Make-Do-And-Mend’ - government issue Pattern 1940s
(childhood, domesticity, patriotism)

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TEXTS

C. Buckley, ‘On the margins: theorizing the history and significance of making and designing clothes at home’, in Journal of Design History, volume 11, no 2, 1998,
pp. 157-172
Joy Spanabel Emery, ‘Dreams on Paper: A Story of the Commercial Pattern Industry’, in The Culture of Sewing; Gender, Consumption and Home Dressmaking, Berg, Oxford, 1999, pp. 235-253
Helen Reynolds, ‘The Utility garment: its design and the effect on the mass-market 1942-45’, in Utility Reassessed, Manchester University Press, Manchester, 1999,
pp. 125-142
Helen Reynolds, ’Your Clothes are Materials of War: The British Government Promotion of Home Sewing during the Second World War’, in The Culture of Sewing; Gender, Consumption and Home Dressmaking, Berg, Oxford, 1999, pp. 327-339
 
Early 1950s Sewing Patterns
 
AIAB Blouse, No 419
Style Pattern 1950s
(femininity) FFS00733 AIAB Blouse, No 419
Style Pattern 1950s
(femininity)

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AIAB Blouse - Smocking pattern Included, No 7063
Vogue Pattern 1950s						           			(femininity, home dressmaking)
FFS00734 AIAB Blouse - Smocking pattern Included, No 7063
Vogue Pattern 1950s (femininity, home dressmaking)

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AIAB Misses’ Housecoat or Negligee in two lengths, No 4202
McCall’s Pattern 1950s			
(glamour, femininity, home dressmaking)
FFS00741 AIAB Misses’ Housecoat or Negligee in two lengths, No 4202
McCall’s Pattern 1950s
(glamour, femininity, home dressmaking)

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AIAB One-Yard Aprons, No 1359
Simplicity Pattern 1950s			
(domesticity, femininity)
FFS00742 AIAB One-Yard Aprons, No 1359
Simplicity Pattern 1950s
(domesticity, femininity)

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AIAB Girl’s One-piece dress with detachable collar, No 1362
Simplicity Pattern 1950s
(childhood, femininity, home dressmaking)
FFS00749 AIAB Girl’s One-piece dress with detachable collar, No 1362
Simplicity Pattern 1950s
(childhood, femininity, home dressmaking)

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AIAB Boy’s Beach Set - shirt and swim shorts, No 2079
Simplicity Pattern 1950s			
(childhood)
FFS00750 AIAB Boy’s Beach Set - shirt and swim shorts, No 2079
Simplicity Pattern 1950s
(childhood)

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AIAB Outsize Two-Way Dress, No 185X
Weldons Pattern 1950s				
(femininity, home dressmaking)
FFS00735 AIAB Outsize Two-Way Dress, No 185X
Weldons Pattern 1950s
(femininity, home dressmaking)

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AIAB Misses’ Dresses, No 9412
McCall’s Pattern 1950s				
(fashion, femininity, home dressmaking)
FFS00736 AIAB Misses’ Dresses, No 9412
McCall’s Pattern 1950s
(fashion, femininity, home dressmaking)

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AIAB FROCK, No 13920
Woman’s Own Paris Pattern 1950s			
(fashion, femininity, glamour, magazines, Dior ‘New Look')
FFS00737 AIAB FROCK, No 13920
Woman’s Own Paris Pattern 1950s
(fashion, femininity, glamour, magazines, Dior ‘New Look')

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AIAB THREE-WAY FROCK, No 14031 A, B, C
Leach-Way Pattern 1950s		
(fashion, femininity, Dior 'New Look')
FFS00738 AIAB THREE-WAY FROCK, No 14031 A, B, C
Leach-Way Pattern 1950s
(fashion, femininity, Dior 'New Look')

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AIAB Dress with easy, gored skirt, No 7893
Butterick Pattern 1950s			
(fashion, femininity, glamour)
FFS00739 AIAB Dress with easy, gored skirt, No 7893
Butterick Pattern 1950s
(fashion, femininity, glamour)

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AIAB Misses’ and Women’s One-Piece Dress, No 3820
Simplicity Pattern 1950s			
(fashion, femininity, glamour) FFS00740 AIAB Misses’ and Women’s One-Piece Dress, No 3820
Simplicity Pattern 1950s
(fashion, femininity, glamour)

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AIAB Misses’ One-Piece Dress and Stole, No 3819
Simplicity Pattern  c.1950s
(fashion, femininity, glamour)
FFS00743 AIAB Misses’ One-Piece Dress and Stole, No 3819
Simplicity Pattern c.1950s
(fashion, femininity, glamour)

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AIAB Junior Misses’ and Misses’ One-Piece Dress and Jumper, No 1377
Simplicity Pattern 1950s
(fashion, femininity, youth)
FFS00744 AIAB Junior Misses’ and Misses’ One-Piece Dress and Jumper, No 1377
Simplicity Pattern 1950s
(fashion, femininity, youth)

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AIAB Two-Piece Skirt and Blouse, No 6762
Vogue Pattern  1950s
(fashion, femininity)
FFS00745 AIAB Two-Piece Skirt and Blouse, No 6762
Vogue Pattern 1950s
(fashion, femininity)

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AIAB Junior Misses’ and Misses’ Bridal Gown & Bridesmaid
Dress, No 4697
Simplicity Pattern 1950s
(domesticity, femininity)
FFS00746 AIAB Junior Misses’ and Misses’ Bridal Gown & Bridesmaid
Dress, No 4697
Simplicity Pattern 1950s
(domesticity, femininity)

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AIAB Sheath with V-Bodice detailing, No 8060
Butterick Pattern 1950s
(fashion, femininity, glamour)
FFS00747 AIAB Sheath with V-Bodice detailing, No 8060
Butterick Pattern 1950s
(fashion, femininity, glamour)

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AIAB Junior Misses’ and Misses’ One-Piece Dress and Jacket, No1507
Simplicity Pattern 1950s
(fashion, femininity, Dior ’New Look')
FFS00748 AIAB Junior Misses’ and Misses’ One-Piece Dress and Jacket, No1507
Simplicity Pattern 1950s
(fashion, femininity, Dior ’New Look')

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AIAB Misses’ Evening Dress in Two Lengths, No 4425
McCall’s Pattern 1957		
(fashion, femininity, glamour)
FFS00751 AIAB Misses’ Evening Dress in Two Lengths, No 4425
McCall’s Pattern 1957
(fashion, femininity, glamour)

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AIAB Misses’ Quick ‘N Easy Border Print Dress, No2238
Butterick Pattern 1950s		
(fashion, femininity) FFS00752 AIAB Misses’ Quick ‘N Easy Border Print Dress, No2238
Butterick Pattern 1950s
(fashion, femininity)

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AIAB Trousers and Shorts set, No 7074
Practical Fashions Pattern  1950s				
(fashion, youth)
FFS00753 AIAB Trousers and Shorts set, No 7074
Practical Fashions Pattern 1950s
(fashion, youth)

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AIAB Young Junior & Teen Casual Coordinates, No 9770		
Butterick Pattern 1950s			
(fashion, youth) FFS00754 AIAB Young Junior & Teen Casual Coordinates, No 9770
Butterick Pattern 1950s
(fashion, youth)

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AIAB Misses’ Skirt with Petticoat, transfer included, No 4957
Simplicity Pattern 1950s
(fashion, femininity, youth)
FFS00755 AIAB Misses’ Skirt with Petticoat, transfer included, No 4957
Simplicity Pattern 1950s
(fashion, femininity, youth)

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AIAB Blouse - very easy to make, No 8913
Vogue Pattern	1950s			
(fashion, glamour)
FFS00756 AIAB Blouse - very easy to make, No 8913
Vogue Pattern 1950s
(fashion, glamour)

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TEXTS

Barbara Burman, ‘Introduction’, in The Culture of Sewing; Gender, Consumption and Home Dressmaking, Berg, Oxford, pp.1-18
Barbara Burman, ‘What a Deal of Work there is in a Dress! - Englishness and Home Dressmaking in the Age of the Sewing machine’, in The Englishness of English Dress, Berg, Oxford, 2002, pp. 79-96
Colin McDowell, Forties Fashion and The New Look, Bloomsbury, London, 1997
Valerie Steele, ‘From Hitler to Dior’, chapter 13, in Paris Fashion, a Cultural History, Berg, Oxford, 1988, pp. 261-274
Sherry Schofield-Tomschin, ‘Home Sewing: Motivational Changes in the Twentieth Century’, in The Culture of Sewing; Gender, Consumption and Home Dressmaking, Berg, Oxford, 1999, pp. 97-110
Vogue magazine 1938-1959
 
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