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Designing Britain 1945 - 1975 > Fabrics Forming Society > 1940s/1950s > Dresses
 
1940s-1950s: UTILITY/AUSTERITY - DRESSES
 
AIAB 1950s homemade, cotton summer dress with a round, scoop neck and full, bell-shaped skirt to below the knee, sleeveless.
(fashion, home dressmaking, youth)
FFS00575 AIAB 1950s homemade, cotton summer dress with a round, scoop neck and full, bell-shaped skirt to below the knee, sleeveless.
(fashion, home dressmaking, youth)

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AIAB - Fabric detail (of FFS00575) - white cotton background, gold bow and blue flower motif with red trim hem. 			
(fashion, home dressmaking, youth)
FFS00576 AIAB - Fabric detail (of FFS00575) - white cotton background, gold bow and blue flower motif with red trim hem.
(fashion, home dressmaking, youth)

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AIAB 1950s homemade, elegant evening dress, thin shoulder straps.
The ‘ballerina’ calf length skirt uses a huge amount of material.
Sophisticated colour way of olive green background and dusty pink flower design.
(Dior ‘New Look’, fashion, femininity, glamour, home dressmaking)
FFS00579 AIAB 1950s homemade, elegant evening dress, thin shoulder straps.
The ‘ballerina’ calf length skirt uses a huge amount of material.
Sophisticated colour way of olive green background and dusty pink flower design.
(Dior ‘New Look’, fashion, femininity, glamour, home dressmaking)

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AIAB 1950s handmade, full-skirted dress, shoulder straps and cummerbund of emerald green silk material. White dress background with overlay  of full flower, leaf and cobweb black lace design.
(Dior 'New Look', fashion, femininity, glamour) FFS00580 AIAB 1950s handmade, full-skirted dress, shoulder straps and cummerbund of emerald green silk material. White dress background with overlay of full flower, leaf and cobweb black lace design.
(Dior 'New Look', fashion, femininity, glamour)

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AIAB Detail of FFS00580.
(Dior 'New Look', fashion, femininity, glamour, youth) FFS00581 AIAB Detail of FFS00580.
(Dior 'New Look', fashion, femininity, glamour, youth)

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AIAB 1950s homemade, flock print dress. Burntorange with a black flock flower motif. Short cap sleeves, v-necked, and a full, bell shaped skirt.
( Dior ’New Look’, fashion, femininity, home dressmaking, youth)
FFS00582 AIAB 1950s homemade, flock print dress. Burntorange with a black flock flower motif. Short cap sleeves, v-necked, and a full, bell shaped skirt.
( Dior ’New Look’, fashion, femininity, home dressmaking, youth)

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AIAB 1950s homemade, yellow flock print dress , round neck, sleeveless, bows on each shoulder. Layered, full skirt.
Floral motif in white.	
( Dior ‘New Look’, fashion, femininity, home dressmaking)
FFS00584 AIAB 1950s homemade, yellow flock print dress , round neck, sleeveless, bows on each shoulder. Layered, full skirt.
Floral motif in white.
( Dior ‘New Look’, fashion, femininity, home dressmaking)

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AIAB 1950s homemade, lilac dress with white, flock flowered motif  overlay. Cap sleeves, full bell-shaped skirt, round neck.
(Dior ‘New Look’, fashion, femininity, glamour, home dressmaking)
FFS00583 AIAB 1950s homemade, lilac dress with white, flock flowered motif overlay. Cap sleeves, full bell-shaped skirt, round neck.
(Dior ‘New Look’, fashion, femininity, glamour, home dressmaking)

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AIAB 1950s homemade, dark royal blue dress, v-necked, cap sleeves.
Lacy motif overlay on full, bell -shaped skirt.
(Dior ’New Look’, fashion, femininity, glamour, home dressmaking)
FFS00585 AIAB 1950s homemade, dark royal blue dress, v-necked, cap sleeves.
Lacy motif overlay on full, bell -shaped skirt.
(Dior ’New Look’, fashion, femininity, glamour, home dressmaking)

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AIAB 1950s homemade pink-lined dress with black lacy overlay.
(Dior ‘New Look’, fashion, femininity, glamour, home dressmaking) FFS00586 AIAB 1950s homemade pink-lined dress with black lacy overlay.
(Dior ‘New Look’, fashion, femininity, glamour, home dressmaking)

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AIAB 1950s Horrockses Fashions dress, ready-to-wear,  v-necked, with a collar, short sleeves and buttoned through the front with pink buttons and a fabric-covered matching belt. Long, full-skirted.
(Dior ‘New Look’, fashion, femininity, ready-to-wear)
FFS00577 AIAB 1950s Horrockses Fashions dress, ready-to-wear, v-necked, with a collar, short sleeves and buttoned through the front with pink buttons and a fabric-covered matching belt. Long, full-skirted.
(Dior ‘New Look’, fashion, femininity, ready-to-wear)

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AIAB Detail of FFS00577: 1950s Horrockses Fashions dress, pink and white cotton with black, free-style floral design on the pink area and a black, free style ‘brick’ design on the white area. The belt and buckle are covered in the same material.
(Dior ‘New Look’, fashion, femininity, ready-to-wear)
FFS00578 AIAB Detail of FFS00577: 1950s Horrockses Fashions dress, pink and white cotton with black, free-style floral design on the pink area and a black, free style ‘brick’ design on the white area. The belt and buckle are covered in the same material.
(Dior ‘New Look’, fashion, femininity, ready-to-wear)

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AIAB NEW CLOTHES FROM OLD, C. Franks, published by
Evans Brothers Ltd., priced 2/6. A wartime promotional booklet.
(home dressmaking, patriotism)
FFS00606 AIAB NEW CLOTHES FROM OLD, C. Franks, published by
Evans Brothers Ltd., priced 2/6. A wartime promotional booklet.
(home dressmaking, patriotism)

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AIAB BUTTON HISTORY and BUTTON SELECTION,
Covers of two promotional booklets published by the British Button Council. See FFS00608.
(home dressmaking)
FFS00607 AIAB BUTTON HISTORY and BUTTON SELECTION,
Covers of two promotional booklets published by the British Button Council. See FFS00608.
(home dressmaking)

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AIAB A selection of brightly coloured plastic buttons and buckles which
accompany the British Button Council booklets (FFS00607).
(home dressmaking)
FFS00608 AIAB A selection of brightly coloured plastic buttons and buckles which
accompany the British Button Council booklets (FFS00607).
(home dressmaking)

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AIAB Brown plastic sewing box, with expanding drawers packed with needles, threads, hooks and eyes. The workbox is designed like a man’s toolbox. Dewhurst’s Silko sewing threads were a popular brand with home dressmakers.
(fashion, home dressmaking)
FFS00609 AIAB Brown plastic sewing box, with expanding drawers packed with needles, threads, hooks and eyes. The workbox is designed like a man’s toolbox. Dewhurst’s Silko sewing threads were a popular brand with home dressmakers.
(fashion, home dressmaking)

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TEXTS

Christine Boydell, ‘Pat Albeck: Textile Designs for Horrockses Fashions Limited 1953-58’, in, Text: for the study of textile art design and history, Volume 29, 2001-2, pp. 5-10.
Christopher Breward, ‘Early twentieth century: clothing the masses’, Chapter 6 ,in The Culture of Fashion, Manchester University Press, Manchester, 1995, pp. 181-223.
Barbara Burman, 'What a Deal of Work there is in a Dress!’, in The Englishness of English Dress, Berg, Oxford, 2002, pp. 79-96.
Sherry Schofield, ‘Home Sewing: Motivational Changes in the Twentieth Century’, in, The Culture of Sewing; Gender, Consumption and Home Dressmaking, Berg, Oxford,1999, pp.97-110.
 
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