Council of Industrial Design 211 July 1966
Editor John E.Blake
Editorial Advisers Paul Reilly J.
The Earl of Snowdon
Executive Editor Dennis Cheetham
Assistant Editor Richard Carr
News Editor Susan Forsyth
Art Editor Brian Grimbly
Assistant Art Editor Caroline Rawlence
Production Robert Child
Staff Photographer Timothy Quallington
Business Manager Arthur Sudbery
Advertisement Manager Frederick Littlewood
Circulation Manager Fergus Watson
Australia Peter Hunt. Austria Charlotte Blauensteiner.
Belgium Josine des Cressonieres.
Canada Lydia Ferrabee. Denmark Jens Nielsen.
Finland Olof Gummerus. France Henri Vienot.
Gerrnany Heinrich Konig. Holland Anton P. Bruigom.
Italy Tudy Sammartini and Laura Neagle.
New Zealand Roger Lascelles. Norway Alf Boe.
Poland Ryszard Bojar' South Africa Norman Segal.
Spain Andre Ricard. Sweden Eva Ralf.
Switzerland Eugen Gomringer. USA Malcolm J. Brookes.
Yugoslavia Miroslav Fruht.
Addresses of manufacturers in this issue are on page 80
23 Calculating the cost/benefits of design
24 Point of view
28 In search of the town car by Richard Carr The author discusses developments in urban runabouts and electric cars, and suggests that a car designed specifically for town use may be more than just a designer's dream
38 What's in a name ? Misha Black and Norbert Dutton debate British designers' changing the name of the professional society
40 File this story under 'metamorphosis' by Dorothy Meade A new look for an old established firm of office equipment manufacturers
46 100 years of respect for the customer David Wainwright talks to Lord Sainsbury about the design policy of his grocery chain
48 Hire and fire in the kitchen by Micheal Farr The author suggests that an open 'plug-in' system of kitchen equpiment based on hiring would lead to more flexible and ultimately more up to date kitchens
51 Prototype for a plug-in kitchen by Susan Forsyth
53 London, Manchester, Liverpool - BR's new line in passenger appeal by Robert Spark
58 Products, interiors, events, ideas
64 Books on type
67 Diary, News and Letters
Looking ahead The August issue of DESIGN will include a feature on Carnaby Street describing the people behind the 'pop revolution', the first of a two part study of design methods by J.C. Jones, and an article on computer type setting
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