Title: Designers take up the challenge
Text: Designers take up the challenge
The idea for a design award was first put forward by the British Aluminium Co in 1963, when it sought the collaboration of the ColD and the approval of the SIA before going ahead with the project. From the start, it was decided that the award would be given to products from a wide variety of fields, including office or industrial equipment and fittings, scientific equipment, containers and transport (excluding vehicles with their own propulsion mechanism), furniture and street furniture. The only conditions imposed were that the product must be in production; if industrial or workshop equipment, it must sell for less than £1,000; its designers must be resident in Britain; and the parts containing aluminium must be fabricated in Britain.
Altogether, more than 30 different products were entered for the award. These were judged by a panel (under the chairmanship of Paul Reilly, director of the ColD) which included John Reid, past president of the SIA; Tomas Maldonado, vice-director of the Hochschule fur Gestaltung at Ulm; Misha Black, professor of industrial design at the Royal College of Art; and Tom Margerison, science editor of The Sunday Times. They made these awards:
First (£3,500 and trophy): range of spot lamps and fluorescent fittings designed by Robert Heritage for Rotaflex (Great Britain) Ltd. 1 and 2; joint second (£500 and plaque each). range of architectural ironmongery, designed by Alan Tye and Knud Holscher for G. and S. Aligood Ltd. 3; stadium seating, designed by Leslie W. Smith for Race Furniture Ltd. .; gas cylinder for dispensing beer, designed by A. A. Reynolds, R. J. Langstone and G. R. Godfrey for Reynolds Tube Co Ltd. 5.